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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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01841_Field_OMMC T69.txt
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1996-04-10
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661b
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13 lines
The first three came in one day. Now we’re working
on Understanding Media and the subtitle is The
Extensions of Man . So one general statement is,
“Every technology, every innovation, amplifies or
enlarges or extends or enhances—blows up in
some way—something that is already there.” You
take something that’s already present and you
enlarge it with this new technology or technique.
So, motorcars, for example, let you go faster than
horses do. Airplanes let you go considerably
faster, and farther, and so on. Every new
innovation extends or amplifies or does something
with human experience, it opens it up in a new way.